The Great Kiwi Road Trips has been launched to inspire Kiwis to explore New Zealand.
Twenty three unique New Zealand road trips have been created, each with suggested tourism pit-stops, a proposed itinerary and free travel map; as well as in-car games for the kids.
Great Kiwi Road Trips is a $1 million campaign from AA New Zealand, where code words can be collected at participating tourism pit-stops and used to enter a competition to win one of two Mazda2 cars.
There are also weekly prize packs containing in-car navigation units, cameras, food, fuel, car rental and accommodation vouchers.
AA Tourism CEO Peter Blackwell says New Zealand continues to under-invest in its domestic tourism market, focusing instead on the popular international tourism dollar.
"Someone has to step forward, and take the lead in supporting our domestic operators - they are the bedrock of our tourism industry. AA Tourism is more than happy to organise another domestic tourism campaign to do just that, and we are delighted that several like-minded Kiwi businesses have joined us."
"So jump in your cars Kiwis and head off on a great New Zealand tourism adventure. Most of us can remember doing an amazing road trip years ago around some part of the country, seeing parts of New Zealand for the very first time. It's time to relive some of that magic. It's time to share that magic with family and friends. It's time to get in the car and rediscover Aotearoa with the Great Kiwi Road Trip," says Mr Blackwell.
TOP 10 General Manager, John McCann is looking forward to hosting those joining the Great Kiwi Road Trip, in one of his holiday parks.
"It's a bit like a pavlova without kiwifruit - unthinkable really! What better way to finish off an amazing day exploring our beautiful backyard than to rediscover some real Kiwi hospitality in peaceful park-like surroundings? So if you need the Great Kiwi Stay along the way, pull into one of our TOP 10 Holiday Parks. There's a welcome waiting!," says Mr McCann.
For itineraries, travelling tips and everything else you need to know about road tripping in New Zealand, visit www.greatkiwiroadtrips.co.nz.